Jakarta, April 20, 2026 – The non-subsidized fertilizer product NPK Phonska Plus by PT Pupuk Indonesia (Persero) has once again received an award at the WOW Brand Award 2026 held in Jakarta on Friday (April 17, 2026). The award, which NPK Phonska Plus has successfully maintained for four consecutive years, was granted based on a MarkPlus survey involving 3,000 respondents across Indonesia.

SVP of Marketing Strategy at Pupuk Indonesia, Junianto Simaremare, explained that the award represents public recognition of Pupuk Indonesia’s performance in building a strong and superior brand. This achievement further reinforces the company’s commitment to delivering high-quality products in support of the government’s national food security program.

“This proves that customer trust continues to be well maintained, and demonstrates that NPK Phonska Plus is a high-quality and credible product, making it the fertilizer most recommended by farmers,” said Junianto in Jakarta on Monday (April 20, 2026).

NPK Phonska Plus is a non-subsidized fertilizer first launched in 2016 with a 15-15-15 formulation. The fertilizer is also enriched with 2,000 ppm Zinc and 9 percent Sulfur. Through this product, Pupuk Indonesia promotes efficient fertilization technology with optimal crop yields.

Through NPK Phonska Plus, Pupuk Indonesia also offers a solution to Zinc deficiency issues in agricultural land. Based on field trials conducted by Pupuk Indonesia in various regions across Indonesia, the application of NPK Phonska Plus has proven capable of increasing agricultural productivity and improving farmers’ welfare.

The benefits and advantages of NPK Phonska Plus continue to be promoted through various initiatives, including farmer outreach programs, demonstration plots (demplot), educational activities through the Mobile Soil Testing Unit (MUT) research facility, and exhibition programs.

“Phonska Plus also represents Pupuk Indonesia’s commitment to improving farmers’ welfare through abundant harvest yields. We hope more farmers will use NPK Phonska Plus, allowing more farmers to experience the benefits of this flagship product,” Junianto added.

Meanwhile, the WOW Brand Award 2026 was organized by MarkPlus, Inc. in collaboration with Marketeers on April 16, 2026, in Jakarta. The WOW Brand Award is an annual branding award event that has entered its 11th year, recognizing the best brands based on surveys conducted among respondents across Indonesia during the period of December 2025 to January 2026.

The award for NPK Phonska Plus was presented directly by Iwan Setiawan, CEO of MarkPlus, Inc. The evaluation was conducted using the 5A customer journey approach (Aware, Appeal, Ask, Act, Advocate), with the main indicator being the Brand Advocacy Ratio (BAR), which reflects the extent to which a brand is chosen and recommended by customers.